This post might be ephemerally tweeted by dozens of avatars I might or might not recognize, accumulate a number in a database that represents the “hits” it had, and if I’m lucky might even get some comments, but when I get caught up in that the randomness of what becomes popular or generates commentary and what doesn’t it invariably leads me to write less. So blog just for two people.
First, write for yourself, both your present self whose thinking will be clarified by distilling an idea through writing and editing, and your future self who will be able to look back on these words and be reminded of the context in which they were written.
Second, write for a single person who you have in mind as the perfect person to read what you write, almost like a letter, even if they never will, or a person who you’re sure will read it because of a connection you have to them
via The Intrinsic Value of Blogging | Matt Mullenweg. (HT to Dave Winer )