I'm pretty thoroughly repulsed by buzzwords like "cyberinfrastructure", "eScience" and dreck phrases like "driving business innovation." It's a good thing I just got a press release / newsletter from our neighbours containing multiple instances of each of those meaningless drivelwords and many, many more...
blech. marketroid bs-speak. I sure hope they get called on it, but am not holding my breath. They've been spouting this meaningless tripe for years now...