With the CEO of Google [declaring privacy as a thing of the past](http://www.networkworld.com/community/blog/google-ceo-schmidt-no-anonymity-future-web) (along with [Zuckerberg](http://www.readwriteweb.com/archives/facebooks_zuckerberg_says_the_age_of_privacy_is_ov.php) and Facebook), how do we reconcile that with the [United Nations Declaration of Human Rights](http://www.un.org/en/documents/udhr/index.shtml#a12), specifically [Article 12](http://www.un.org/en/documents/udhr/index.shtml#a12):
>[Article 12](http://www.un.org/en/documents/udhr/index.shtml#a12).
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>No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.
Google thinks it's a good idea to interfere with the privacy of every internet user on the planet, so that it can continue to make billions of dollars by selling the information they gather, as well as using that information to better target advertising.
The UN, and nations that are signatories of the Declaration, think that privacy is kinda handy.
Which side should we be backing?