[Bill pulls responses to 3 recent articles](http://funnymonkey.com/consumption-and-brand) (and I’d argue a fourth – the [Bill Gates “education is the web” thing](http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBcQFjAA&url=http%3A%2F%2Fwww.gatesfoundation.org%2Fannual-letter%2F2010%2FPages%2Feducation-learning-online.aspx&ei=629lTKvpLYScnwfxr9WuDA&usg=AFQjCNGJ9lROOodaYWEh4-NAvdRt3qYqeA) ) together with a single sentence:
> Just to emphasize, whenever anyone talks about “delivering” education, the implication is that learning is a passive activity that can be brought to people – in other words, getting us back into “consuming” mode.
Learning is active. There’s no getting around that. Therefore, an effective education involves **much** more than simple content distribution. Framing education as being a series of exercises in content consumption (no matter how great the content may be) doesn’t serve anyone well. It’s also not as simple as grafting on a layer of social networking on top of content. Education and learning are so much more than that.