unplugging third party trackers

I’ve been crafting a fine tinfoil hat in response to thinking more about pervasive third party tracking. And I realized I had been a **total hypocrite** since I was still running WordPress.com stats on my blogs. Even though it was “anonymous,” it adds to the pile of third-party data that is tracked for online activity. I’ve now disabled tracking from WordPress.com stats – and with that, I think, there are no third party trackers tied to my blogs. There could be something through a plugin or something, but nothing I’ve added.

But, stats tracking **is** interesting and useful. Instead of throwing the baby out with the bathwater, I’ve decided to run my own copy of the interesting [Piwik web tracking software](http://piwik.org/). I think it was [Scott Leslie](http://www.edtechpost.ca/wordpress/2010/07/12/olnet-tracking-oer-first-stab/) that turned me onto Piwik as part of his summer project for tracking use of open content. It does most of the stuff that Google Analytics does (and more), and all of what WordPress.com Stats does (and more). And it’s open source. And it runs on my own server.

The data that it tracks sits safely in my database server at the [Canadian Web Hosting](http://canadianwebhosting.com/) server farm. It will **never** be *willingly* shared with any third party. I say willingly, because it’s always possible for the server to be hacked, or for Canadian Web Hosting to be bought by someone evil who then pilfers the databases of its clients. Extremely unlikely, but possible.

WSJ on web trackers

The Wall Street Journal has been on a roll, looking at privacy online. The [latest article looks at the trackers, bugs, beacons, and cookies](http://blogs.wsj.com/wtk/) used by various websites to monitor you (and then share that data). For example, the simple site dictionary.com tracks a fair bit of data about visitors:

Screen shot 2010-08-04 at 11.22.37 AM.png

***234*** activity trackers. To look up the definition of a word.

WhatTheyKnow.jpg

(via [information aesthetics](http://infosthetics.com/archives/2010/08/what_they_know_how_websites_expose_visitors_to_monitoring.html))

I’m wondering what it’s going to take before we have some form of regulatory oversight on what is allowed to be collected, by whom, and how (if at all) it is allowed to be shared. We’ve stumbled our way into an extremely invasive and pervasive culture of active and passive monitoring of everything we do online. And since we do much of our communication and other activities online, it affects a significant portion of our lives. But we don’t seem to know or care…

If any government agency had proposed building a system capable of monitoring this much information about citizens, there would have been an uproar.

Oh. Wait. No, there wouldn’t. But people would have **totally** changed their Twitter avatars or something…